One grand-prize winner and three ride-or-dies took Los Angeles for Hayley Williams’ sold-out May 15 show: a limo to the venue, a Good Dye Young glam session, a signed and numbered mixtape straight from Hayley, and flights, hotel and rideshare credit handled for all four. It was the draw that brought thousands of Hayley Williams fans to The Ally Coalition, and the payoff for a campaign that asked them to take action first.
Every entry took real action through Propeller’s take-action-to-enter model, turning thousands of fans into supporters for The Ally Coalition.
The Ally Coalition uses music to mobilize fans against LGBTQ discrimination, and channels that support to organizations working to better the lives of LGBTQ youth.
Recurring support is the part that outlasts the campaign. Those donors keep giving to The Ally Coalition every month, long after the lights came up in Los Angeles — budget the organization can plan against rather than a one-time spike.
Powered by 15,361 Hayley Williams fans who took action for The Ally Coalition, reaching 5.6M people.
To everyone who made this one happen: thank you. Hayley Williams’ fans turned one sold-out night in Los Angeles into lasting support for The Ally Coalition, reaching far past the room along the way — and thousands of them are still showing up every month. It was a joy to build this one, and here’s to the next one.